About us

World renowned meta-search engine Fazzle.com is now offering a business intelligence and web promotion service through their subsidiary firm 80/20 AdVantage.

Who could be more qualified to maximize your website's search engine exposure than a company that has intimate knowledge of how search engines function?

Our business Philosophy is in great part shaped around a theory in finance that sprang from the work of the economist Vilfredo Pareto. He is credited with establishing what is now widely known as the Pareto Principle or 80/20 rule. - that, "for many phenomena 80% of consequences stem from 20% of the causes.". In other words - to name just a few examples - roughly 20% of your keywords deliver 80% percent of your traffic, 80% percent of your sales come from 20% of your product line, 80% of customer complaints arise from 20% of your products or services, 20% of your competitors are controlling 80% of your market.

One of the greatest shortfalls practiced by existing SEO's is that they "micro" manage your site's optimization. Every industry is different, every company unique, you cannot take a cookie cutter approach to optimizing a website and expect it to perform. To truly be successful in this market you have to take a more holistic approach and shift your focus initially away from your website and analyze your competitors.


Proprietary Technology


We have amassed a plethora of customized in house tools -- spider technology, search term tracking, etc - that will assist us in many of the tasks needed to fulfill your needs. These tools are the end result of years of practical experience in working in the search engine industry and are being utilized for your benefit at no additional expense to you.

When optimizing search terms the factors that must be focused on each may vary depending on a variety of circumstances. The competitors controlling real estate in search terms you are vying for will be thoroughly researched. We specifically target a variety of variables to see exactly what it is they have done to rank, then custom tailor a program that will allow you to follow suit.



The 8020 Difference

Contact Support
At 80/20 every client is the client. When we’re handling your needs at that point in time your needs are all we need to handle. At that point in time you are our focus – and there are no other clients.

Social Media and Local Search Marketing
If you hear someone tell you that Social Media and Local Search Marketing are the next waves in Internet Marketing they would be dead wrong. The waves have passed and the winds that drove them have swept through.

If Facebook were a country it'd be the third largest in the World - behind only China and India. Of the 6 billion searches Google gets every month over 40% are for local services - more than 2.4 billion searches every month for local businesses on Google alone.

If you aren't taking advantage of what they have to offer then you are sitting in dead water. It's time to kick in the motors and start playing catch up, or just drop anchor and call it quits. You decide.

Leader & Department Heads

8020 brings together talented individuals with a common vision and commitment to our clients. Whether we're talking integrated marketing programs, web site development, search engine marketing or optimization, 8020 offers an unparalleled combination of services.


CEO - Cory J. Smith

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Creative Director - Allison Slusher

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